Bridge Worldwide Wins Prestigious Bronze Effie Award 06/25/07

[Cincinnati, OH—June 25, 2007] At the 39th Annual Effie Awards gala in New York, Bridge Worldwide won a Bronze Effie for its role in an entertaining and educational campaign for Hebrew National®, a regional kosher brand from ConAgra Foods®. The Cincinnati-based relationship marketing agency received this prestigious honor in the Packaged Food category.

Through this integrated marketing campaign, Bridge Worldwide helped the brand deliver a simple, informative message: Only the best cuts of meat come from the best parts of the cow. And Hebrew National only uses the best cuts of meat to make its kosher hot dogs.

In a world of increasing demand for purer, more organic foods, the hot dog industry struggles against a consumer perception that hot dogs are made with "mystery meat." With this campaign, Hebrew National seized the opportunity to expand the brand's appeal to a broader audience by reassuring moms that Hebrew National kosher franks exceed their standards for better eating. For Hebrew National, this award-winning campaign seeks to not only drive business but completely reshape brand and category perceptions.

"This is an outstanding achievement and a tremendous honor," said Peter Schwartz, Chief Creative Officer at Bridge Worldwide, "that serves as an example of how a completely integrated campaign can foster winning results."

To bring the message of Hebrew National to life, Bridge Worldwide collaborated with three agencies, oneseven, Medicom, and Beyond Interactive, to develop a campaign that intrigued both client and consumer. The winning campaign delivered an entertaining and informative message by integrating offline and online components, each developed by individual agencies, into one focused campaign. Each part of the campaign and each agency involved shared the honor of winning this award together.

"Bridge Worldwide prides itself on executing world-class ideas by developing a true understanding of our client and the consumer," said Schwartz, "and this award recognizes the success of such ideas."

The Effie Awards are a global competition honoring "ideas that work"––the most significant achievement in the business of marketing communications. Effie Awards recognize excellence in client and agency collaboration, where challenges are overcome by delivering a big idea and knowing exactly how to dialogue with the customer. Since 1968, winning an Effie has been a global symbol of achievement.

About Bridge Worldwide
Bridge Worldwide was founded in 1979 and is headquartered in Cincinnati, Ohio. The agency's business of relationship marketing focuses primarily on consumer packaged goods (CPG), healthcare (OTC, RX, and device), and financial services (banking and investing) with more than 150 employees in Account Service, Creative, Technology, Research, Operations, User Experience, and Experience Media—all fully dedicated to world-class service. This dedication includes anticipating and responding to relationship marketing trends, as well as leveraging the latest technology to create and foster enduring, successful relationships. Bridge Worldwide is one of the top 100 marketing services companies and one of the 50-largest interactive agencies in the nation.

About the Effie Awards
The Effie Awards honor the most significant achievement in the business of marketing communications: "ideas that work." Known by advertisers and agencies globally as the preeminent award in the industry, the Effies recognize any and all forms of consumer engagement that contribute to a brand's success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, and Paid or Unpaid Media. For more details, visit www.effie.org. The 2007 Effies are sponsored by Yahoo!, Millward Brown, Best Buy, Bloomberg, Reuters, Wall Street Journal, Catalina Marketing, CEMUSA, Discovery Networks, Advertising Age, and Sappi.