How Bridge Was Built

Courageous Pioneers

How did we become a growing, innovative digital leader? We had the courage to find success where others saw failure. Visionary Peter Schwartz imagined the opportunity to use computer technology to cultivate consumer relationships. That vision has led Bridge Worldwide to become the voice for billion-dollar brands. Bridge Worldwide now stands as one of the 50 largest digital agencies in the nation.

In the beginning, Schwartz ran a business services graphics firm called ImageMatrix. The firm sought new ways to push corporate communications into the realm of business theater. ImageMatrix conducted global business theater for GE, and took an interactive approach to introducing DirecTV to the western hemisphere.

P&G’s First Website

At a time when people were only distracted by TV, ImageMatrix knew how to optimally use computers for business communications. They captivated audiences with the first laptop-based sales presentations for P&G. Then came the launch of Procter & Gamble’s first-ever Internet site, DentalResourceNet, an e-commerce site targeting dentists.

The Bridge Boom

Following the acquisition of an ad agency, ImageMatrix became Bridge Integrated Communications. The growing fusion of creative and technology led to the formation of a digital agency called Bridge Worldwide. Then the rapid growth began.

In 2001, Schwartz reformulated the partnership by bringing on a new director of Internet marketing, Jay Woffington, and a new head of operations, Michael Graham. The path was set. Then the dot-com world came crashing down. The executive committee gathered around a table, deciding unanimously to invest in Internet marketing. They went all in. As others fled, Bridge Worldwide refined its vision and narrowed its focus to create world-class relationship marketing.

Bridge Worldwide Today

Today, we remain focused on finding the courage to make changes in the digital market. We aim to think big and act like the small, innovative firm that evolved into Bridge Worldwide. In 2008, we were voted the 6th Best Small Company to Work for in America. We continue to encourage and uphold a culture of change. It keeps us focused on the future, and on helping clients discover new, innovative ways to communicate.