Marketing With Meaning


The purpose of this project is to change the paradigm of marketing as we’ve known it for our entire lives. We will not rest until marketing shifts away from the historic model of interruption and annoyance, and toward a new model of value and meaning. This blog is where we will spread the word, chart our progress, and help each other figure out how to adapt to our new jobs.

01/06/09

Nice Follow-up By Netflix

From Bridge Worldwide - Marketing with Meaning - We Are a Leading Digital Agency.

The innovator in movie rental shows innovation in customer service.

12/31/08

The Gift of Regifting

From Bridge Worldwide - Marketing with Meaning - We Are a Leading Digital Agency.

UPS embraces horrible gifts, and sends them to a better place.

12/28/08

NORAD Does a Great Deed

From Bridge Worldwide - Marketing with Meaning - We Are a Leading Digital Agency.

Sometimes making meaning doesn't have to be about marketing; it's just the right thing to do.